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Pain points for users
In most of the sites in the Israeli bakery market there is no clear and easy sales process based on registration and memory of purchase data and more.
A weakness for competitors
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There is an unclear sales process
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The structure of the site with unnecessary lit area
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There is no registration for a personal area
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There is no filter when purchasing the products
User questionnaire
In the questionnaire there were questions about the structure and the efficiency of the sales process and more
What kind of product recommendation would you like to see?
Do you prefer to see purchase history?
What information is most important for you to know when purchasing bakery and confectionery products?
Research Personas
Flowchart
Improvement points
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The site is here to answer an easy sales process in the world of baking
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Give a personal area to the user who can control the purchases he makes.
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Sub response to those who place orders with high frequency
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We chose to emphasize on the pictures that the pictures of this product are preferred by the majority of customers according to the research
Conclusions
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I discovered that the user wants to feel the product as much as possible if it is how well he knows the bakery
or in the picture. -
Most users preferred to have a personal area where they would always remember their purchasess.
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Look for a clear and easy sales process
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Look for human opinion for products and rating
Homepage
Product page
Building customized products
Product selection and filtering
Payment process
Locating branches
Consumer opinions
Design for mobile
A small addition of design to adapt to mobile
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